OZ Lifting has launched a new website, enhancing its online presence with a user-friendly platform that showcases its diverse range of products, including davit cranes and winches.
The new website design aims to provide a modern user experience, facilitating easy navigation and access to the company’s expanding product and service offerings.
OZ Lifting is a provider of innovative, safe, and reliable lifting solutions, with decades of experience serving diverse industries.
The company’s davit cranes, such as the 1,200-lb capacity US Patented CompOZite model, are crafted from advanced composite material and weigh only 83lbs.
It’s CompOZite Elite model with a 1,200-lb capacity has a total crane weight of just 37lbs.
The Tele-Pro davit, available in 500 lbs, 1,200 lbs, and 2,500 lbs capacities, features a telescoping boom that can be adjusted under load.
OZ Lifting marketing manager Ashley Blum said: “Overall, this update is a strategic move to position our company for continued growth and success in the digital age. It is designed with the user experience at the forefront.
“The developers conducted in-depth interviews with key stakeholders, including corporate decision-makers, engineers, end users, distributors, and sales reps, to understand their needs and pain points.
“By gathering their feedback and insights, we were able to tailor the website to provide a seamless and efficient experience for everyone who visits. This collaborative approach ensured that the final product would meet the diverse needs of our audience.”
From manufacturing and construction to aviation and mining, OZ Lifting offers a comprehensive range of lifting solutions tailored to meet specific needs.
The company’s extensive in-stock inventory ensures rapid delivery, minimising downtime and maximising productivity.
The website upgrade, initiated in February 2024, was developed in partnership with CI Design, a Milwaukee-based brand marketing and web agency.
It includes an advanced search filtering system, improved navigation, and new CAD files.
In addition, the new site has dedicated web pages for specific industries, along with blogs, press releases, and social media links, available for users.
OZ Lifting president Steve Napieralski said: “When Ashley joined the team [in July 2023], she brought a deep understanding of social media and digital potential.
“While the company was previously active on Twitter [X] and YouTube, her strategic approach in leveraging additional platforms has led to a significant increase in our online presence and expanded our reach to connect with new audiences.
“We’ve received positive feedback from customers and industry peers who have discovered and learned more about OZ through our digital efforts. As we move forward, we’re committed to maintaining and expanding our social presence to drive growth.”
